GOODBYE 2NE1

Eventually, it all comes to an end…

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Like most of you, I too still don’t know how to express myself on this matter. It’s not like this was unexpected after Minzy’s departure earlier this year, we just didn’t know when it was going to happen and how would the fandom deal with it.

If you didn’t read my post regarding Minzy’s departure, here’s the key element to understanding my opinion on this issue – I don’t stan 2ne1. However, that doesn’t mean I turn a blind eye when recognizing 2ne1’s success and talent. Yeah, their music wasn’t my thing, but I acknowledge how talented the four of them are, how hard they worked to get where they are today. Only few succeed in acheiving what they acheived.

This is extremly frustrating, any K-Pop insider knows what lead to this miserable ending – YG Entertainment’s terrible management of their artists. YG has been producing some of the most renowned artists in the K-Pop industry, including PSY, who will remain as a legend for all eternity thanks to his song Gangnam Style – the most popular music video ever – and literally brought the korean pop music industry to a whole new level. Saying they train their artists to be the best is one thing, but saying they’re a good company in terms of support is another.

At this point, we’ve all realized that the “YG Family” is kind of lacking the Family concept as all they really do is boss their artists around and shove them inside the basement when they don’t need them. No wonder they’re all so disciplined, who would want to act freely when you live your life in such environment?

Another thing that is slightly bothering me, and not many people have mentioned, is that it’s becoming quite evident that when labels start to sleep on their own artists and give this one person a special focus, things will quickly take a turn to the ugly side. I mean, haven’t we gone through this before? It wasn’t even that long ago… 4Minute? Is it that weird to compare HyunA to CL? Not in terms of style, personality or popularity. But the situation is pretty similar. An extremly talented group, successful aswell, containing that one member that for a set of reasons appeals to the fans more than the others and quickly begins to stand out, overshadowing the rest of the group; eventually the atmosphere among the members becomes heavy and before we can tell, nobody is renewing contracts and each has chose their path.

I’m not trying to blame this on CL or HyunA or whichever group this situation may be comparable to, they have total right to work on their solo projects and I don’t oppose to that in any way. The thing is, on these situations, labels should try and create some balance between things because that’s why they exist, that’s why artists need managers. However, all of it is pointless if things are going to turn out like this because a company can’t even do their job.

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GOODBYE 2NE1

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